Friday, 6 March 2009

Digital Darwinism will change the marketing ecosystem for Brand Managers

Source: Hard Knox Life

In the Spring 2009 issue of strategy+business, Christopher Vollmer writes a piece that every Brand Manager, Advertising Agency and media company should take notice of.  Entitled Digital Darwinism, the article looks at how “in the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.”

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