Thursday, 15 January 2009

Yahoo-crowdsourced cup ramen from Maruchan

Source: Trends in Japan

Yahoo! Japan and instant cup noodle manufacturer Maruchan teamed up for a second time to offer users of Japan’s most popular browser a chance to help create a new ramen flavor. Under the campaign slogan, “Let’s use everyone’s voice to make a new cup noodle!” Yahoo gave the public three weeks to cast their votes online via the promotional page ramen.yahoo.jp.

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