Source: The Digital Edge Blog
It stands for market research online communities. These are bespoke online communities set up for clients by market research companies to listen and converse with consumers.
While relatively unknown of in Australia, M.R.O.C’s have been around for a while in the UK. Unlike branded online communities that are managed internally, M.R.O.C’s are managed for the clients with specific objectives in mind. Communities can run anywhere from a few days, to weeks, and even on an ongoing basis.
It stands for market research online communities. These are bespoke online communities set up for clients by market research companies to listen and converse with consumers.
While relatively unknown of in Australia, M.R.O.C’s have been around for a while in the UK. Unlike branded online communities that are managed internally, M.R.O.C’s are managed for the clients with specific objectives in mind. Communities can run anywhere from a few days, to weeks, and even on an ongoing basis.
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