Tuesday, 9 December 2008

Community 2.0: Juicy Campus

I missed this Juicy Campus furor (+, +, +) in recent months yet found this intriguing story on Current TV.

The predicament detailed here reminds me of what many of our clients fear - anonymous social terrorists undermining brands on the social web by unfairly calling the brand a slut - with no recourse available to the maligned brand! Is user anonymity a threat to brands on the social web?

Source: Fallon Planning

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