In the industrial marketing era, product development and marketing were two distinct domains. PD made the products, marketing sold them and ne'er the twain shall meet.
* Management Imperative #2: Make Listening An Enterprisewide Skill
Companies need to operate in environments that are more dynamic than ever before. What’s causing all of the changes?
* Law 1 - Empower employers and customers to own the brand ...
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown. ...
* Paul Dunay: Crowds Have No Leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
* Nokia Pilots customer co-design programme kicks off
Customer co-design takes many shapes and forms:
* Customization: Building A Brand Advantage
First came Nike iD, a customization concept that enabled consumers to design their own pair of Nike shoes.
*Trend Hunter and John de Mol (Big Brother, Fear Factor) Want to Pay For Your TV Idea (VIDEO)
Hello Trend Hunters: John de Mol is working specifically with the Trend Hunter community to tap into creative minds like YOURS. John explained to us, "I am certain that someone with little connection…
* Jones Soda also innovates with myJones
Jones Soda not only has great beverages, but a great way of packaging them. Case in point — pun intended — is myJones.com. You can get a case of Jones with your own selected labels. They also provide some, like these lolcats. ...
I blogged about Walkers “Do us a Flavour” campaign just last month, and was at the time I was excited about both the idea and the massive marketing support they were putting behind it.
It was only a matter of time before crowdsourcing hit the dance floor, and Tony Player is at the head of this soul train. Tony Player utilizes Twones, a program that collects music from Last.fm, YouTube,…
* Our Teen Lab Members Have Innovative New Ideas for James Bond
With the release of Quantum of Solace, the new James Bond movie, we asked our teens from all over the world to tell us what cool technology innovations they would create if they were James Bond.
* Crowdsourced Sneakers - 'RYZ Wear' Makes YOU a Designer (VIDEO)
RYZ Wear empowers everyday people to design sneakers. They provide you with a Photoshop template in which you can go wild and creative. When you’re finished creating your shoe design, you simply upload…
* Get your own car logo, make your own stickers -- co-creation is everywhere
This is my Scion crest. I don't actually drive a Scion, but in the interest of keeping you well informed, dear reader [and avoiding real work, of course] I went to their site and designed one. It has several symbols that make sense to me. I had a lot of trouble picking the animal for the top, but the crest just didn't look right without it.
* Scion Uses Widgets to Promote Three Models
Rich media firm Interpolls created and is distributing a shareable widget for the car maker.
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