Co-creation and zombification « Neoco’s blog - keep up to date with the best digital marketing agency in the world!

Speak to some of Neoco’s big global brand clients and you will soon hear them going on about the ‘co-creator generation’ and how to engage them. Co-creators are a group of people who share a similar love for something and work to create or progress the ’scene’. Have you seen the Kill Bill special ‘fan’ edition (The Whole Bloody Affair)? Or what about the Lego Mindstorm development studio or any of the Lego scenes on Google Images or You Tube…

Source: Neoco