What Would a Millennial Do? A Millennial Designed Campaign

Source: Millennial Marketing

As Millennial marketers struggle to create social media campaigns for Millennials, it is worth taking a moment to look at Millennial designed efforts.

Jen Corbett is studying creative advertising at the axis adschool, part of Media Design School in Auckland NZ. I was intrigued by her blog post today which features a team-created campaign responding to a brief to "enhance brand recognition by promoting the unique aspects of Google's “i’m feeling lucky” button. Here's Jen's description of the assignment and the team did to bring it to life:

The Wisdom of Crowds: The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

Source: e-learing & distance education

Surowiecki, J. (2004) The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations New York: Random House

Interview With Threadless Founder & CEO

Source: Coty gonzales

Here’s an interesting interview of Jake Nickell (Founder and CEO) and Jeffrey Kalmikoff (Chief Creative Officer) of Threadless. The interview was done by Tara Hunt is actually part of a set of videos she has been posting on Viddler to lead up to the release of her new book, The Whuffie Factor. The book actually talks about how social networks can be used to build business. So it’s no surprise that Jake and Jeffrey talk about how Threadless has utilized the online community at Threadless to help build the Threadless brand.

What Is Connect + Develop?

Source: P&G

It's our version of open innovation: the practice of accessing externally developed intellectual property in your own business and allowing your internally developed assets and know-how to be used by others

Digital Darwinism will change the marketing ecosystem for Brand Managers

Source: Hard Knox Life

In the Spring 2009 issue of strategy+business, Christopher Vollmer writes a piece that every Brand Manager, Advertising Agency and media company should take notice of.  Entitled Digital Darwinism, the article looks at how “in the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.”

People Can’t Tell You What They Want – and nine other design research myths.

Source: Slideshare

People Can’t Tell You What They Want – and nine other design research myths, by Chris Rockwell, of Lextant. Present

People Can’t Tell You What They Want – and nine other design research myths.

View more presentations from Dan Rockwell. (tags: conference polaropposites)

Pushing the Limits of Crowdsourcing

Source: BusinessWeek

From around the world, almost 20,000 people chipped in on a five-minute animated film that features a love story between a guitar and a violin. You could have been one of them. All you needed was a Facebook account and an itch for computer-generated animation. The Mass Animation project, led by Yair Landau, is showing how much further crowdsourcing can go, and how traditional production methods may get left behind.